Tampa Bay Coalition
Posts this Newsletter in Support and on Behalf of;
 
The Commercial Closet
 
 
COMMERCIAL CLOSET NEWSLETTER - May 15, 2002
Bringing Social Conscience to Advertising Through Education.

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LATEST ON COMMERCIALCLOSET.ORG

1. WELCOME from Mike Wilke
2. FEATURED ADS: Snapple (U.S.), Skyy Vodka (U.S.), Foster's (U.K.), Philippine Long Distance Telephone (Philippines)
3. POLL: Why do you visit CommercialCloset.org? (PREVIOUS POLL RESULTS: Does a man wearing women's clothes in a commercial seem to imply that he's gay? SEE BELOW)
4. REPORT: Are Gay Stereotypes Gaining Ground and Losing Bite? 

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  ---  Newsletter service courtesy of gay travel portal
www.Bluway.com  
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1. WELCOME

Well, it may seem like we've passed it some time ago, but the Commercial Closet is celebrating its first anniversary this month!

During this time, many universities and corporations have seen the live video lecture, including Columbia U., Duke, Notre Dame, Amherst and Northwestern, as well as executives at Hewlett Packard, Motorola, JP Morgan Chase, SC Johnson & Sons, and the FDIC. Next month is another busy month with visits to Quaker Oats, Prudential, Whirlpool and the International Lesbian & Gay Travel Association.

Soon, the web site will get a facelift with some exciting new features and its first sponsors too! There will also be other activities celebrating the anniversary that I will tell you about in the near future.

Thanks for your support, and here's to another great year of educating the world about gay themes in advertising!

Cheers,
Mike Wilke
Executive Director
Commercial Closet Association

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2. NEW ADS

- Snapple "Chelsea Boys" (Deutsch)
Ever heard of gay ice tea bottles? These Snapple bottles are anthropomorphized as a gay leatherman and sailor in New York City's Chelsea neighborhood.
http://www.commercialcloset.org/cgi-bin/iowa/portrayals.html?record=907

- Skyy Vodka "Deck" (Lambesis)
Seeking attention in the competitive vodka category, Skyy's new gay market print ad features three men suggestively draped over each other on a boat deck.
http://www.commercialcloset.org/cgi-bin/iowa/portrayals.html?record=909

- Foster's "Bricklayer" (M&C Saatchi)
Set during Mardis Gras, this British spot for Foster's features a brick layer who tries to pick up a pretty gal who he discovers can help lay bricks.
http://www.commercialcloset.org/cgi-bin/iowa/portrayals.html?record=207

- Philippine Long Distance Telephone "Rumor" (Saatchi & Saatchi)
This soap opera-like Filipino commercial continues an ongoing series apparently about a gay man's crush on his friend, who is getting married.
http://www.commercialcloset.org/cgi-bin/iowa/portrayals.html?record=849

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3. POLL

Why do you visit CommercialCloset.org?
-Research
-Fun/Entertainment
-Activism
-Mixture of above

PREVIOUS POLL: Does a man wearing women's clothes in a commercial seem to imply that he's gay?
Yes - 21.2%
No - 57.4%
Maybe - 21.4%
TOTAL 1353 (Apr. 21 - May 14)

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4. REPORT
Are Gay Stereotypes Gaining Ground and Losing Bite?
By Michael Wilke
May 14, 2002

Less than 10 years ago Tom Hanks played the first gay lead in a big budget film, Philadelphia, and just under five years ago Ellen DeGeneres did the same on a prime time TV show. Back then, the community held its collective breath whenever a lesbian or gay character was to appear, and hoped it wouldn't be a predictable stereotype to feed the flames of bigotry or confirm the fears of our parents.

But today classic male stereotypes are being spread far and wide with tres fey network hit Will & Grace, Showtime's steamy Queer As Folk, and movie blockbusters like The Birdcage, so why aren't gay groups protesting? Because things are changing.

In the last five years, a variety of representations in media of lesbians and gays have popped up relentlessly, moving many in the community to look at things with a whole new set of shades. While an effeminate man milked for laughs years ago was considered narrow and offensive, today's sissy men -- like Jack on Will & Grace or Emmett on Queer As Folk -- are increasingly considered liberated and are embraced. It seems gender expression doesn't quite have to impress straight people as much as it once did.

Nearly 75% Polled Said Stereotypes Are Less Threatening

A recent poll of 2,200 visitors to CommercialCloset.org found that 74.4% said they found such stereotypes in commercials "less threatening than they used to be," 17.2% said "same as always" and just 8.5% felt that stereotypes were "more threatening" than before.

One program bringing significant change to perspectives is Queer As Folk, which has been both praised and attacked for its representation of the gay community. On sissies, Daniel Lipman, who co-executive produces the program with his 25-year life and business partner, Ron Cowan, notes, "People love Jack and Emmett, they have a great affection for these characters. But there are two camps: some think they're very positive and others say no. Yet there's a certain degree of truth to stereotypes and clichZs.". . .

. . . COLUMN CONTINUED AT THE WEB SITE
http://www.commercialcloset.org/cgi-bin/iowa/index.html?page=column

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COMMERCIAL CLOSET MISSION STATEMENT
Advertising can change more than just brand preferences, it can change how we
think about each other. Commercial Closet seeks to bring dignity to how the
lesbian, gay, bisexual and transgender community is represented in the most
powerful medium of our time. The project is a unique, non-profit education and
journalism organization that proactively reaches out to marketers, ad agencies,
the media and world-at-large to educate about portrayals of the gay community in
mainstream advertising worldwide, with an 800-plus ad collection online, a
traveling video lecture and a syndicated ad column.
Exec. Director:
mike.wilke@commercialcloset.org
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